Hello humankindness

Identity, print, digital, UX, advertising, social media

Hello humankindness is meant to be a hub of user content that focuses on a simple message of caring for one another. The primary goal is the get the user to engage in uploading activities and getting ideas on how to build community, while driving them to the main health care website to be educated on other services. This project builds upon an existing campaign brand guideline and is currently being developed in a multi-disciplinary team in conjunction with the client’s marketing department. The version to the left is the initial concept and the version on the right is the final product. We had to reduce functionality due to time constraints, taking in developer and very positive client feedback.
Sr. Designer / Decode Digital